In 2018, CHANGAN Automobile officially launched and implemented its new intelligent strategy the “Dubhe Plan”. With “New Auto Species, New Ecosystem” as its guiding principle, CHANGAN placed a strong focus on the design of intelligent solutions for new automotive tracks, overall solutions for intelligent driving, and comprehensive solutions for intelligent interaction.
This swift initiative aimed to build CHANGAN Automobile’s core competency in intelligent technology, bringing about a revolutionary enhancement in user experience.
The ultimate objective was to craft a sophisticated driving environment, thereby reshaping an entirely novel digital and intelligent ecosystem connecting people, vehicles, and lifestyle.
In the era when competition shift from energy transitions to intelligence, CHANGAN Automobile has always been committed to practicing the corporate mission: “Lead the Auto Culture for a Better Life”.
CHANGAN’s tangible implementation plan for the “Software-Defined Car” concept is SDA. SDA, originally standing for “Super DNA,” is an intelligent automotive super-digital platform that is freely definable and self-evolving. It comprises six layers (L1 to L6) and embodies a centralized electrical architecture, service-oriented software architecture, and standardized and abstracted hardware architecture.
These four major features – plug-and-play hardware, programmable scenarios, on-demand ecological adaptability, and self-evolving systems – make SDA a concentrated manifestation of intelligence, low carbon, mobility, and technology in the new era of intelligence. It aims to provide users with safer intelligent driving, more enjoyable smart interactions, and a more diverse intelligent ecosystem.
The age of “Digital Intelligent New Vehicles” is now upon us, marking the emergence of a new automotive species. Leveraging the globally leading SDA architecture, CHANGAN Automobile is propelling the evolution of cars from “mobile machines” to “Smart and Intelligent New Vehicles”.
This initiative aims to create a continuously evolving species of intelligent vehicles with enhanced intelligence quotient (IQ) and emotional quotient (EQ). These new vehicles are endowed with three key capabilities: “Smart Brain”, “Smart Body”, and “Smart Service”.
This transformation is geared towards providing users with a transformative and comprehensive intelligent mobility experience across all scenarios.
In 2017, CHANGAN Automobile launched the “Mission of Shangri-La” for new energy strategy based on profound contemplation of human, vehicle, industrial chain, and environmental issues.
The plan includes four initiatives: the “Billion Dollar Initiative”, the “Ten Thousand People R&D”, the “Partnership Program”, and the “Ultimate Experience”. The aim is to create high-quality and enjoyable new energy vehicles, accelerate CHANGAN Automobile’s transformation into an intelligent and low-carbon mobility technology company, promote breakthroughs in autonomous technologies, cultivate the field of new energy vehicles, and drive sustainable coexistence between humans and nature.
The New Blue Core and Its Empowerment of CHANGAN Automobile. Serving as the core power technology for CHANGAN Automobile, the New Blue Core will enhance the capabilities of both the New Blue Core AI Electric Drive and the Super Range Extending Systems. The New Blue Core AI Electric Drive continuously optimizes with use, while the Super Range-Extending system consistently improves in performance.
In the engine domain, the New Blue Core platform integrates three of the world’s most advanced technologies. With a 500bar ultra-high-pressure fuel injection system, a 1.45 stroke-to-bore ratio, and a high-energy ignition system with 150 millijoules. These innovations enable the New Blue Core engine to attain an industry-leading mass production thermal efficiency of 44.28%.
The CHANGAN Hydrogen Fuel Cell System tackles the challenge of balancing “compact size” with “high power” through innovative design. With its self-developed full-variable decoupling high-precision control technology, it greatly enhances hydrogen-to-electricity conversion efficiency, achieving an impressive hydrogen consumption of 0.65 kg per 100 kilometers. Moreover, this advanced system allows for ultra-fast refueling in just 3 minutes.
At the 21st Guangzhou International Auto Show in November 2023, CHANGAN Automobile announced its entry into the new energy power battery industry and introduced its self-developed battery brand, CHANGAN “Golden Shield”.
CHANGAN optimizes the synergy between battery and vehicle design to effectively resolve user anxieties regarding energy density, charging efficiency, cycle durability, and low-temperature performance. By overcoming technological barriers in battery cell design, CHANGAN ensures full-lifecycle protection of batteries, delivering users a transformative experience defined by long life span, true safety, high efficiency, and rapid recharging.